Brad Nickel - Marketing and Technology Development Executive in Miami, FL.
Brad Nickel is an award winning marketing and technology executive with 25 years of leadership experience.
- Exceptional leadership skills
- Successfully built and ran the world's first web-based application service provider(SaaS)
- B2B lead generation in all market segments from SOHO to Fortune 500
- Extensive technology development experience
- Content marketing strategist and implementation expertise
- Search engine optimization leadership expertise
- Search engine marketing leadership expertise
- Social media strategies, implementation and oversight
- Extensive partnering experience from initiation through negotiation to launch and full implementation
- Channel(VAR/integrator) marketing strategy and management
- Accomplished public speaker
- Adjunct professor of business at Florida International University MBA program
Brad Nickel's Background
Brad Nickel's Experience
Adjunct Professor MBA Program at Florida International University
Teaching presentation, communication, and business skills classes to MBA program.
VP Of Marketing & Product Development at Landry & Kling, Inc. and Seasite, LLC
Serving as marketing and product development/management chief to this 27 year old company as we create a new channel for the cruise meetings industry through the creation of a fully automated group cruise research and RFP system on the web - Seasite.com.
Seasite.com will transform and grow the cruise meetings market by providing the technology and training meeting and incentive planners need to effectively book group cruises.
Partner at ClickBrain.com - Web strategy, marketing, and technology development
April 2002 - July 2009
Expert marketing advice and strategy execution for Internet, email, and social media strategies. Our team has decades of experience executing traditional and cutting edge digital strategies. We provide search engine marketing(SEM) and search engine optimization(SEO) services as well as all facets of web development. Our team and technologies have also been used to build and manage highly successful weblog(blog) and content strategies.
Vice President of Product Management & Marketing at Venali
February 2005 - February 2007
Responsible for all aspects of marketing and reports directly to CEO. Web advertising, channel marketing, targeting for SOHO, mid-market, and Fortune 500 and P&L responsibility for all online sales. Product/technology management and strategy. Dramatically increased quality and number of leads as well as reducing cost-per-qualified lead and sales cycles from 90-120 days to 2 weeks and less. Marketing team increased Fortune 500 leads from 3 per month to 15 plus. Partner recruitment and promotions.
All accomplished with a budget of less than $30,000 per month and a team of 4 primarily via web strategies.
Venali delivers messsages of all type via IP, including SMS, Fax, and Voice messages.
VP Appsonline at Interliant
January 1999 - 2001
Interliant was a roll-up web hosting company and a Lotus Notes and Small Business Application Service provider. I ran the small business application service provider component of the organization. While in some ways the company was a typical dotcom mess, it also had some very unique possibilities at the time. In the end we dramatically increased the customer base of AppsOnline (my division) by utilizing Lotus Quickspace and some smaller separate applications. We did this with no marketing budget and no development resources.
Director Of Marketing at Equitrac
1993 - 1996
Product managed over 18 hardware and software products. Also ran all aspects of marketing. Responsible for revamping product line, upgrading, and adding new capabilies still in use in thousands of law firms around the world today.
Technician at J. M. Family Enterprises
1993 - 1995
Workflow and Lotus Notes implementations.
Brad Nickel's Interests & Activities
Marketing, mobile apps, mobile app marketing, web applications, php, mysql, strategy, technology, ipad, iphone, ios, consulting, seo, sem, google, web marketing, social media, facebook, twitter, gardening, dogs, kids, home, apple, apples, mexican food,